| Case Study | 009 |  |
|---|---|---|
| Solution | Use Case | Company Segment |
| Menu Explorer Report | Competitor Analysis | Food Manufacturer |
Methodology
Unified Data collects information from the menus of all North American restaurants that have a physical address and permanent location. Utilizing our robust consumer-facing menu discovery platform, we then pinpoint and analyze the consumer behaviour patterns found within 36 million+ North American-based searches performed on 500,000+ menus. This provides us with more than 40 billion data points that our proprietary algorithms, machine learning, and artificial intelligence draws from to identify valuable consumer, menu, and ingredient trends and insights. Tracking North American restaurants with physical addresses also enables us to determine which ones are currently open, recently closed, or just newly opened. To ensure unerring accuracy, our platform and corresponding reports are updated monthly with new restaurants (newly opened, currently open, and closed), new menus (and changes to existing ones), adjusted hours of operation and other attributes such as current online ordering partners.
Challenge
A national food manufacturer wants to track the number of restaurants that carry its branded products and see how its metrics compare to its competition. It’s essential that the food manufacturer obtain a clear understanding of its current growth trajectory. The company will also benefit from being able to see its competition’s sales. In addition, it desires to understand what the “total addressable market” is for its products based on targeted restaurant segments in the industry. The food manufacturer needs to know who it can sell to and who its competition has signed up. Consequently, the company is searching for a data source that will regularly provide it with updated menu item descriptions that are categorized by restaurant brand.
Solution
Unified Data offers the ideal solution: our Menu Connect product, which tracks individual menu items for restaurant chains that have 10 or more locations. Updated monthly, Menu Connect enables the food manufacturer in this case to determine the “market penetration” of its products (i.e., the number of restaurants carrying its products versus the total addressable market). Unified Data’s fully customizable online platform analyzes the data and outputs results that are either based on the total number of restaurant brands carrying the manufacturer’s products or the total number of locations that represent those brands. The food manufacturer can now easily track the success of its products versus its competition. Furthermore, Menu Connect also identifies the restaurants in the manufacturer’s market that are potential sales targets. Users of Unified Data can even target regional chains (those that have 25 to 100 locations) that have been overlooked by their competition.
At a glance
Menu-Level Detail
Spot notable menu trends and sales opportunities using data pulled from 500,000+ North American menus. See what other restaurants are selling and which menu items are popular.
Brand-Level Detail
Track specific brands – including competitors – over time. Monitor brand sales in different restaurant segments and compare menus and pricing across multiple brands so you can make profitable decisions.
Monthly Updates
Receive monthly notifications with up-to-date, actionable, and accurate data – no matter what filters or datasets you’ve set up or data points you want to track! Stay informed so you can make the right moves.
Online Presence
Discover which restaurants have a presence online… and which don’t. Start accessing these one-of-a-kind nuggets of information today to identify opportunities and learn more about your competition.
