Case Study: Industry association looking for membership outreach database

Case Study 006
Solution Use Case Company Segment
Open Close Report Membership Outreach Industry Association

Methodology

Unified Data collects information from the menus of all North American restaurants that have a physical address and permanent location. Utilizing our robust consumer-facing menu discovery platform, we then pinpoint and analyze the consumer behaviour patterns found within 36 million+ North American-based searches performed on 500,000+ menus. This provides us with more than 40 billion data points that our proprietary algorithms, machine learning, and artificial intelligence draws from to identify valuable consumer, menu, and ingredient trends and insights. Tracking North American restaurants with physical addresses also enables us to determine which ones are currently open, recently closed, or just newly opened. To ensure unerring accuracy, our platform and corresponding reports are updated monthly with new restaurants (newly opened, currently open, and closed), new menus (and changes to existing ones), adjusted hours of operation and other attributes such as current online ordering partners.

Challenge

An industry association has launched a sales program targeting restaurant operators. To execute a focused approach, it must secure a membership outreach database that will enable it to target just the restaurant segment. It isn’t an easy task to track down a reliable and accurate listing of restaurants that includes both chains and independents. Even more, ensuring that the contact information and location details are correct, as well as figuring out which restaurants are new (especially when it comes to independents), can be almost impossible. To further complicate the situation, the association needs to integrate this database of restaurant contacts into its CRM tool. With over 1.1 million restaurant listings in North America, achieving this is critical to the success of the association’s sales program.


Solution

Unified Data offers the ideal solution: our Store Connect restaurant detail location data. Notified monthly about all restaurant openings and closings (out of more than 1.1 million Canadian and U.S. restaurants), the industry association began receiving the most accurate, up-to-date, and cutting edge data available on the industry. Additionally, a simple API enabled the association to integrate Unified Data’s information directly into its CRM tool – a seamless process that provided it with an advanced targeting solution for its outreach initiative. The association experienced cost savings and revenue generation, along with the benefits of obtaining and integrating accurate restaurant contact information into its CRM tool, due to reduced manual data input hours and a successful outreach program.

At a glance

Location-Level Detail

Extract valuable insights from data as granular as store location. Given chain menus, formats, and technologies can all vary by location, this specificity matters. Unified Data gives you a complete picture.

Segment-Level Detail

Easily compare the metrics of chain restaurants against independent ones and drill down into the data by restaurant segment, cuisine type, and more. Track the market thatʼs relevant to your business.

Monthly Updates

Find out which restaurants have newly opened, re-opened, temporarily closed, or permanently closed within days of month end. Rest assured that Unified Data’s information is up-to-date and accurate.

Geo-Specific Targeting

Zero in on the information that matters to you. Utilize Unified Data’s fully customizable menu discovery platform to filter data by state/province, city, or town. Spot the markets that are in growth or decline.