Case Study: National food manufacturer needs data to develop a focused sales strategy

Case Study 005
Solution Use Case Company Segment
Restaurant Explorer Report Foodservice Sales Food Manufacturer


Unified Data collects information from the menus of all North American restaurants that have a physical address and permanent location. Utilizing our robust consumer-facing menu discovery platform, we then pinpoint and analyze the consumer behaviour patterns found within 36 million+ North American-based searches performed on 500,000+ menus. This provides us with more than 40 billion data points that our proprietary algorithms, machine learning, and artificial intelligence draws from to identify valuable consumer, menu, and ingredient trends and insights. Tracking North American restaurants with physical addresses also enables us to determine which ones are currently open, recently closed, or just newly opened. To ensure unerring accuracy, our platform and corresponding reports are updated monthly with new restaurants (newly opened, currently open, and closed), new menus (and changes to existing ones), adjusted hours of operation and other attributes such as current online ordering partners.


A national food manufacturer needs a focused strategy to increase its foodservice sales initiatives. Its main goal is to reach restaurant operator prospects that are outside of its core current customers in the quick service segment of the market. With very little existing business in the casual or fast-casual dining segments, the food manufacturer’s sales team needs a resource that can provide them with a restaurant unit count by segment (casual dining and fast-casual dining), allowing for a quick analysis to determine if the “size of the prize” in targeting these segments makes fiscal sense. Additionally, they need to integrate restaurant location details into their sales territory plans for outreach purposes. Ultimately, the food manufacturer requires a data source that supplies restaurant operator information by segment, location, and contact.


Unified Data offers the perfect solution: our Store Connect restaurant data segmented into casual and fast casual dining. Customized geographical regions were also created based on the food manufacturerʼs sales territories, facilitating the seamless mapping of Unified Data’s information onto the manufacturer’s existing targeted territories and sales plans. Additionally, by integrating Unified Data into their proprietary sales tool using the API, the Store Connect data was operational and accessible to the sales force in a short period of time – resulting in a streamlined and successful launch of the new sales initiatives and outreach.

At a glance

Location-Level Detail

Extract valuable insights from data as granular as store location. Given chain menus, formats, and technologies can all vary by location, this specificity matters. Unified Data gives you a complete picture.

Segment-Level Detail

Easily compare the metrics of chain restaurants against independent ones and drill down into the data by restaurant segment, cuisine type, and more. Track the market thatʼs relevant to your business.

Monthly Updates

Find out which restaurants have newly opened, re-opened, temporarily closed, or permanently closed within days of month end. Rest assured that Unified Data’s information is up-to-date and accurate.

Geo-Specific Targeting

Zero in on the information that matters to you. Utilize Unified Data’s fully customizable menu discovery platform to filter data by state/province, city, or town. Spot the markets that are in growth or decline.